General Traffic orders Mercedes-Benz Citans into the front line

“These are early days of course, but we have every confidence that they’ll also provide the outstanding reliability and durability for which the Mercedes-Benz brand is renowned.”

Given its aim to deliver stock parts to customers within just one hour of an order being placed, maximising vehicle ‘uptime’ is crucial to General Traffic.

“We pride ourselves on providing the very best customer service so we demand the same from our suppliers,” continued Mr Bhaiji. “The Citans are superb but we also need to know that should we need it, we will also receive fast, responsive back-up. The fact that Ciceley Commercials’ workshops are open round-the-clock means the Dealer is ideally placed to keep our vans working hard whenever we need them.” Operations Manager Paul Tonge added: “Ciceley’s Sales Executive Mike Holmes was excellent throughout the acquisition process. He kept us fully informed all the way and the Mercedes-Benz Financial Services hire purchase package was very competitively priced.

General Traffic operates a ‘smart’ telephone exchange through which incoming calls are automatically routed to the nearest of its 20 depots, where trained staff take orders. Where possible, deliveries are made within an hour but even if the required part is not in stock at the branch, it can usually be sourced from the company’s hub or its suppliers, and delivered on the same day. Established in 1983, the company now employs more than 300 people.Family-owned General Traffic runs 150 vans, which deliver parts to garages, shops and workshops across the North-West and beyond.

Its first Mercedes-Benz vehicles arrived via Dealer Ciceley Commercials. All Long-bodied Citan 109 CDIs, they have replaced models by a rival manufacturer.