Generation game: Milkman John Fiddler with partner Annie Miller and one-year-old son Elijah, and their new Mercedes-Benz eVito

Although milk deliveries represent a new opportunity, the trade is very familiar to John – he worked previously at the dairy farm that now supplies his milk, and his father has been in the business for many years.

“There’s always a risk in setting up any new venture but I’m confident that I can make a success of this,” he said. “I know the dairy trade and my local area very well, and in the eVito I have the perfect delivery vehicle.”

He continued: “My dad has driven a diesel-engined Vito for some years now, so I know it’s the ideal size for this type of work. My eVito’s 905 kg payload allowance is ample and the loadspace just right – the fact that the vehicle has doors on both sides as well as at the back makes it very easy for me to lift crates in and out.

“The eVito is also compact enough for me to negotiate some of the narrow country lanes we have in these parts, while it’s also very comfortable and great to drive.”

Commenting on his choice of an electric variant with single-speed transmission, John explained: “The range is more than sufficient for my daily round, and having no gears to worry about makes it really easy for stop-start work.

“I start my round at 3am, and get back to the dairy by about 10 – they have a charging point and I’ve arranged to leave the vehicle plugged in there, so it’s ready to go again the following morning.

“The electric driveline offers another advantage for my early morning rounds, as it’s all but silent in operation, so much less likely to disturb my customers who are often still in bed when I make my deliveries.

“Electric power is far cheaper than diesel too, and with many fewer moving parts there’s less to go wrong. As the father of a young child I’m keen to be as ‘green’ as possible by minimising the impact of my business on the environment, and my customers certainly appreciate my efforts.”

John’s 3.2-tonne eVito is finished to PURE specification. Since he placed his order, though, Mercedes-Benz Vans has responded to customer feedback by realigning this model around the more comprehensive PROGRESSIVE trimline. The eVito now comes with facelifted, chrome-finned grilles and higher-capacity charging cables, as well as additional equipment including reversing cameras and Audio 30 entertainment with DAB radio, anti-theft Protection Package and double locks.

Customers can further upgrade their eVito vans by choosing the optional PLUS Package, which incorporates extra features such as electrically folding exterior mirrors, 17-inch full wheel covers and PARKTRONIC parking sensors.

Like all Mercedes-Benz vans, John’s eVito came with a three-year, unlimited mileage warranty and MobiloVan, which provides free emergency roadside assistance, including ‘out of charge’ cover. The battery is guaranteed for eight years/160,000 km.