Ciceley Commercials is proud to announce its official sponsorship of Plato Racing for the 2026 Kwik Fit British Touring Car Championship season, marking an exciting new chapter for the business both on and off the track.
In a moment of particular pride for the company, Adam Morgan – a third-generation member of the Ciceley family – will take to the grid as part of the Plato Racing driver line-up. With his grandfather having founded the business in 1973, Adam’s involvement represents a powerful continuation of the Ciceley legacy, combining family heritage with top-level motorsport.
Adam joins the championship’s newest team alongside fellow race winner Daniel Rowbottom, with both drivers set to compete in the Mercedes-AMG A35 Saloon. Bringing a wealth of experience to the grid, Adam has been a consistent and competitive presence in the BTCC since making his debut in 2012, achieving multiple race wins and podium finishes throughout his career.
This partnership reflects the strong and long-standing relationship between Ciceley Commercials and the Mercedes-Benz brand, while also aligning with the company’s continued commitment to excellence, performance and innovation.
Speaking on the announcement, Adam Morgan said:
“This is unbelievably exciting. Joining Plato Racing and being part of a brand new team, car and approach to the BTCC is a fantastic opportunity. For both myself and Ciceley Commercials, this move represents a strong commercial and competitive step forward, and I can’t wait to get started.”
Plato Racing Team Owner, Jason Plato, added:
“I’m thrilled to welcome Adam to the team. He brings proven race-winning ability, experience and a great attitude, which will be invaluable as we build this new team. Both drivers are not only competitive but also work well together, which is key in our first season.”
The 2026 BTCC season gets underway at Donington Park on 18–19 April, where Adam and the Plato Racing team will make their highly anticipated debut.
Ciceley Commercials looks forward to supporting Adam and the entire Plato Racing team throughout what promises to be an exciting and competitive season.
