A study by the London School of Economics & Political Science and Goodyear Tyres has identified seven different motoring personalities on the roads of Britain today. They emerge in different situations when drivers interact with others on the road.
Competitors need to get ahead of all other drivers and get annoyed when someone gets in the way of that. They might accelerate when someone tries to overtake them or close a gap to prevent anyone from getting in front of them.
Know-it-alls think they are surrounded by incompetent fools and content themselves with shouting condescendingly at other drivers while being protected in their own vehicle.
Teachers need to make sure other drivers know what they have done wrong, and expect recognition of their efforts to teach others.
Punishers want to punish other drivers for any perceived misbehaviour, and might end up getting out of their vehicle or approaching other drivers directly.
Philosophers accept misbehaviour easily and try to rationally explain it. They manage to control their feelings when driving.
Avoiders treat misbehaving drivers impersonally, and dismiss them as a hazard.
Escapees listen to music or talk on the phone to insulate themselves. They also distract themselves with selected social relationships so they don’t have to relate to any of the other drivers on the road. It’s also a strategy for not getting frustrated in the first place.
The researchers held focus groups and in-depth interviews with drivers to discover how they deal with their own feelings and their uncertainty about the behaviour of other road users. “Much of the time we can sit happily in the comfortable bubble of our vehicle, but around any corner we may have to interact with other drivers. This makes the road a challenging and uncertain social environment,” research leader Dr Chris Tennant, from the LSE’s Department of Social Psychology, said.
“From a psychological point of view, these different types of personalities represent different outlets that drivers use to deal with their frustrations and strong feelings. We are not always entirely one or the other. Depending on the situation and the interaction with others, most of us will find that several of these profiles emerge.”
It was a pleasure to welcome Richard Skidmore to our new Eurocentral dealership yesterday, on what was an incredibly significant day as he was announced as the new Managing Director of Daimler Truck UK.
Firstly, congratulations to Richard on his well-deserved appointment. With his extensive industry knowledge, strong leadership and deep understanding of both our network and our customers, there’s no doubt he is exceptionally well placed to lead Daimler Truck UK into its next chapter. Building on the strong growth and success achieved by Daimler Truck in recent years, we are confident Richard will continue to drive the business forward. We look forward to continuing to strengthen our partnership under his leadership.
Richard`s visit also provided the perfect opportunity to showcase the fantastic progress being made on our new £8 million, state-of-the-art Mercedes-Benz Trucks and Daimler Buses dealership at Eurocentral.
The project is progressing exactly as planned, with the facility firmly on track for completion in October, ahead of welcoming our first customers in the first week of November. Each week brings us closer to opening what will be one of the UK’s most advanced commercial vehicle dealerships, delivering an exceptional experience for customers across Scotland and providing a first-class environment for our colleagues and manufacturer partners.
Thank you to Richard for taking the time to visit us during such an exciting week. We look forward to welcoming you back when the doors officially open.
Are you passionate about delivering exceptional customer service and looking for your next career move?
We`re looking for a Service Advisor to join our award-winning team at Ciceley Commercials Darwen.
As the first point of contact for our customers, you`ll play a key role in ensuring vehicles are maintained and returned to the road as quickly and efficiently as possible. If you`re organised, customer-focused and thrive in a fast-paced environment, we`d love to hear from you. View the full job description and apply on our website.
What a fantastic day at our Ciceley golf day at @boltonoldlinksgolf ⛳
The weather may have tested us with a wet start, but once the skies cleared it turned into a brilliant day of golf, great company, and friendly competition.
We`re also delighted to have raised £535 for @eastlancshospice – a cause that means so much to our team and local community. A huge thank you to everyone who took part, donated, and helped make the day such a success.
Take a look at some of the highlights from a memorable day on the course! 🎥🏌️♂️💙
To celebrate our recent recognition as Mercedes-Benz Dealer of the Year and Service Team of the Year, colleagues across the group enjoyed a well-earned lunch from @gogetstuffed 🍟
A huge thank you to Team Ciceley for your hard work, dedication and commitment. These awards are yours. 👏
We caught up with our Dealer Principal, Andy Heys. We asked him some questions about our recent MAR20X renovation. #awardwinning #mercedesbenz #commercial #dealer #truckandvan
Another amazing review for our Blackburn Service Team who continue to deliver outstanding customer service and creating a welcoming experience for every customer who visits us.
From expert support in the workshop to the all-important coffee ☕ — it’s great to see the team’s hard work recognised!
