A study by the London School of Economics & Political Science and Goodyear Tyres has identified seven different motoring personalities on the roads of Britain today. They emerge in different situations when drivers interact with others on the road.
Competitors need to get ahead of all other drivers and get annoyed when someone gets in the way of that. They might accelerate when someone tries to overtake them or close a gap to prevent anyone from getting in front of them.
Know-it-alls think they are surrounded by incompetent fools and content themselves with shouting condescendingly at other drivers while being protected in their own vehicle.
Teachers need to make sure other drivers know what they have done wrong, and expect recognition of their efforts to teach others.
Punishers want to punish other drivers for any perceived misbehaviour, and might end up getting out of their vehicle or approaching other drivers directly.
Philosophers accept misbehaviour easily and try to rationally explain it. They manage to control their feelings when driving.
Avoiders treat misbehaving drivers impersonally, and dismiss them as a hazard.
Escapees listen to music or talk on the phone to insulate themselves. They also distract themselves with selected social relationships so they don’t have to relate to any of the other drivers on the road. It’s also a strategy for not getting frustrated in the first place.
The researchers held focus groups and in-depth interviews with drivers to discover how they deal with their own feelings and their uncertainty about the behaviour of other road users. “Much of the time we can sit happily in the comfortable bubble of our vehicle, but around any corner we may have to interact with other drivers. This makes the road a challenging and uncertain social environment,” research leader Dr Chris Tennant, from the LSE’s Department of Social Psychology, said.
“From a psychological point of view, these different types of personalities represent different outlets that drivers use to deal with their frustrations and strong feelings. We are not always entirely one or the other. Depending on the situation and the interaction with others, most of us will find that several of these profiles emerge.”
We caught up with our Dealer Principal, Andy Heys. We asked him some questions about our recent MAR20X renovation. #awardwinning #mercedesbenz #commercial #dealer #truckandvan
Another amazing review for our Blackburn Service Team who continue to deliver outstanding customer service and creating a welcoming experience for every customer who visits us.
From expert support in the workshop to the all-important coffee ☕ — it’s great to see the team’s hard work recognised!
Making new best friends at the APSE event in Aviemore. Fleet, Waste and Grounds Seminar. Proud to have partnered with @fzuk.fleetservices for this event. #municipal #council #wastemanagement #truck #mercedesbenz
We’re excited to be attending the APSE Scotland Fleet, Waste & Grounds Seminar 2026 this week, at the Macdonald Aviemore Highland Resort!
You’ll find us on Stand 32, where our team will be on hand to chat all things fleet, commercial vehicles and support solutions. We can`t wait to meet everyone.
Proud to see the first Mercedes-Benz Actros 2453 LS ProCabin Stream tractor unit delivered to R J Rich & Son Ltd by Richard Wilson, Truck Sales Executive at Ciceley Commercials 🚛👏
Designed for the highly specialised bulk powder sector, this impressive new vehicle will be transporting materials including sand, cement, sawdust and crushed glass — supporting the demands of local industry with a specification tailored perfectly to the job.
Featuring the 13-litre engine and a twin PTO setup to power both blower equipment and hydraulic pumps, this Actros is built to handle demanding operations efficiently and reliably.
The ProCabin StreamSpace configuration is still a relatively new addition to the Mercedes-Benz Trucks range, making this a standout addition to the R J Rich & Son Ltd fleet and a fantastic example of modern truck technology adapted for specialist regional applications.
Congratulations to the team at R J Rich & Son Ltd — we wish you many safe and productive miles ahead! ⭐
We are incredibly proud to announce that we have been awarded both Daimler Truck Dealer of the Year and Customer Service Team of the Year at the Daimler Truck Dealer of the Year Awards held at the Voco Hotel in Leicester.
These awards are a fantastic achievement for our business and recognise the commitment, professionalism and teamwork demonstrated across every part of the organisation.
Head of Network Development at Daimler Truck UK, Leonhard Niemann, commented: “I’m really proud of Ciceley Commercials – they truly deserve this. They’ve worked incredibly hard, consistently delivered strong customer satisfaction scores, and are investing significantly in the future.”
Ciceley Dealer Principal, Andy Heys, added: “I am incredibly proud of the Ciceley team and everything they continue to achieve in such a challenging and demanding industry. Their passion, commitment and drive to continually improve and do more for our customers is what makes this business so special.”
These awards not only recognise what has already been achieved, but also reflect the exciting future ahead for the business. Development of our brand-new Eurocentral site is progressing exceptionally well and remains firmly on track to open in October — another major step forward in our continued growth and investment in the future.
Thank you once again to every member of the Ciceley team for your continued hard work, and thank you to our customers for your trust, support and for continually inspiring us to raise the standard in everything we do.
We’re thrilled to share that the team at our site has received another incredible customer review!
Positive feedback like this is a fantastic reflection of the hard work, dedication, and excellent customer service the team provides day in and day out.
If you need to book your van, truck, car or bus in for a service or repair, or if you require parts support, please get in touch with the team today — they’ll be more than happy to help.
