Mercedes-Benz Vans UK Ltd has evolved its award-winning national brand TV advert with new vignettes that bring to life the manufacturer’s ever-growing, technologically advanced product portfolio, and is designed to underline Mercedes-Benz Vans’ mission to keep businesses of all sizes moving.
The 60-second advert, shot by acclaimed TV director Simon Delaney, includes one vignette that demonstrates the efficiencies Mercedes PRO connect can bring to small businesses - with job re-routing and nearest vehicle functionality- using a fictional miss-fuel rescue business. The new eVito, which comes to the UK in 2019, is also featured, being used by a business supporting an inner city school with a gardening project. As in the previous award-winning advert, the intention is to bring to life the diverse nature of Mercedes-Benz customers and how the Brand keeps customers businesses moving.
The shortened 30-second TV advert will initially run from 2 February 2019 for four weeks on TV, supported by Video On Demand and social activity.
Steve Bridge, Managing Director, Mercedes-Benz Vans UK ltd, said: “Our advert really demonstrates how essential van owners and operators are to keep all aspects of the UK moving. We are committed to keeping businesses of all shapes, sizes and diverse operations moving through our partnering approach to vehicle supply and support services.
“In our long experience of working with our customers, one thing that I have come to notice that makes Mercedes-Benz customers unique is that they are so driven. We want to understand this drive further and start to explore what keeps Britain’s entrepreneurs moving.
“We are committed to listening to UK businesses and being the voice of what unites us; our work over the last two years with the Business Barometer is testament to this.”
Thursday 31st January 2019